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How Technology enables Luxury Democratization

How Technology enables Luxury Democratization

Along with technology taking more space in our lives, for better or worse, a strong trend in luxury democratization has taken place the last 15 years.

We will dig here the relationships between Technology and Luxury Democratization, deconstructing this trend to dig further and try to forecast where we are going from there.

What is Luxury Democratization?

Luxury Democratization was defined by the Boston Consulting Group in 2002 as:

"Middle-market consumers selectively trading up to higher levels of quality, taste, and aspiration."

- "Middle market consumers" is pretty straight forward for everyone to understand, it's probably you and me as you have access to the internet, can read and have the time to do so.

- "The quality, taste and aspiration" here show the switch from ready to consume, low quality and products without a real soul, as consumers are more keen to get interested in products and companies with a compelling story, quality products and a real purpose.

How a product is made, its impact, are now public, easily known by everyone through global information, travel and experiences.

Health & Well Being are your only assets.

Health & Well Being are your only assets.

Have you ever experienced being swamped, tired and stressed out when you haven't exercised or relaxed for a while. This is what happens when you don't follow the running or swimming routine, you become out of sync, less centred, irritable for the small things, getting overwhelmed easily and begins the negative thoughts spiral. All this become even more important when traveling away from home, locally or internationally, as travel is always a stress for your senses caused by new surroundings, lack of references, and jet-lag can be at play too...

Our take here is that to be your most performing self, to be whole and complete most of the time, you need to take care of yourself, mentally and physically, and that can cover food, sleep, meditation, hobby, exercise, relaxation...

At DayPass we bring our little contribution to wellness & fitness tools one can use, and we believe we are opening a complete new world for locals and travellers, by unlocking access to hotel sport and leisure facilities, on a push of a button.